Alasdair North

Occasionally I write things.

Father of three, CTO of viaLibri, and an active member of St. Barnabas Church.

The fear of falling behind

Every so often I get gripped by this anxiety that I'm not achieving enough, that I'm not moving fast enough or making the best of the skills and position I've got. Sometimes it's just crippling to see everything that other people are making and comparing it to the vacuum of my output.

There's just so much happening in software these days. A whole world of people releasing awesome products, building cool frameworks and just getting stuff done.

Thanks to sites like Hacker News we're exposed to it all constantly. You could spend every hour of every day comparing yourself to the success of others and seeing how much you fall short.

Yes, on a good day it's inspiring and shows you what's possible, but for every day like that there's another where I just want to crawl into a hole and not show anything to anyone.

It's a bullshit game that my mind plays with me; I know that ultimately, but the feeling is hard to shake. Yes, it's the fact that we only see other people's stuff when it's finished and ready and at its best - that combined with my sleep deprived brain from a 10 month old child who thinks 5am is time to start the day. I get that, but still my mind screws me over.

And I've achieved plenty. At Endis, Fluent, Runway and now viaLibri there's a trail of successes behind me (my fair share of failures, missed deadlines and over-engineered solutions too of course). Really I've got nothing to be ashamed of. I'm pretty good at what I do. I get that, but still my mind screws me over.

Maybe it's because I'm a generalist and don't have anything I can point to and say "I know more about that than anyone else". Maybe it's because I just don't have as much time as I used to to play around with side projects and just have fun. Maybe it's because I'm in a field where everything's changing so fast and literally nobody is able to keep up. Maybe I've been working on my own too much and miss people reassuring me. But probably I'd feel the same if all that were different. Probably it's just part of who I am.

I remember someone telling me years ago that Mother Teresa felt guilty all the time because she felt she wasn't doing enough for the sick. If that was true for her then really what chance do the rest of us have?

I don't know what the answer is. But this post has been brewing inside me for months and hopefully just getting it out there is part of the solution.

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Daily digest email RSS reader

Update: I've built this as a webapp and it's currently in beta testing. You can sign up at It's free!

Several times over the last few years I’ve tried to build an RSS reader into my daily habits. I’ve wondered if it can do a better job than Twitter of helping me follow the writing of people I like and admire. My Twitter feed is at the point where it’s easy to miss articles that people post - especially if they’re not confident enough to repost them several times.

For some reason I’ve never built that habit though. Maybe it’s because I was missing out on BJ Fogg’s Tiny Habits rules (I’m following it this week and it’s proving effective). Maybe it’s because most RSS readers are designed to make you feel guilty about the amount you haven’t read - with big bold ever increasing numbers pushed in your face all the time.

I realised something at the weekend though. I do have a pretty effective way of getting articles into my life already: email digests. I’m currently signed up to:

Wow! I’m pretty proactive about unsubscribing from things, so it’s obvious that this is a delivery method that works for me. I like the way it forces its way into my routine, but that it’s quick to dismiss and archive the email. Any articles I miss are gone, they don’t stick around to make me feel guilty. Maybe I should use this method for following the posts of people I care about too, not just whatever filters to the top of the communities mentioned above.

I’d like an RSS reader based around a daily digest of the new posts people have posted. Every morning it would send me one email containing a list of all the posts that had been published the previous day. I could use some sort of digest email from an existing service, but I think a service based around the email could do much better:

  • I want links to the articles as they were posted, not shown within some reader that messes up formatting, code samples, etc.
  • I want the system to detect which sites I always read and put them at the top of the list.
  • I want sites that I never read to be deprioritised, perhaps going dormant after a few months so they’re not included in the email.
  • I really don’t want there to be anything in the system that aims to make me feel guilty for not reading things.

I haven’t found anything like this so I think I’m going to build my own little system - starting off with a command line script and working up to a subscription web service. Is that something you’d be interested in helping me beta test? If so please leave a comment below.

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The most fun I've had making software

Back in 2011 Ryan North (no relation) the writer of the excellent Dinosaur Comics webcomic, tweeted about a new site he’d found: Listening Room. The idea behind it was that someone starts a room and people could join them and listen to music together. Everyone uploads MP3s and then you would listen to the same music simultaneously while chatting to each other.

It was a simple concept, and I know Ryan didn’t expect the listening party to last more than an hour or two. It was still going months later. The room he created was called qwantz after the domain name on which Dinosaur Comics is hosted. Those of us who’d joined the room kept coming back and we kept the music playing constantly for days and days. While the site gave us all random names we all started using our Twitter handles instead and we started getting to know each other, sharing jokes, tracks we enjoyed, and chatting about our lives. It was a spontaneous community that formed around music.

Part of the fun of it was that the Listening Room site, built by Abe Fettig, was a prototype that was being improved all the time. New features and tweaks were added constantly, but we also added our own community features. For example, every Wednesday we’d have Hump Day Jams, a day when every track uploaded had to fit in with one of three themes that the community had voted on. Categories could be incredibly random like “80’s action movie theme tunes” and, of course, the whole day when most tracks are uploaded were Sleng Teng Riddim - essentially lots of different people singing over the same demo from a Casio keyboard.

Aside from the community events we also started writing Greasemonkey-style scripts that enhanced the functionality of the website, things like adding links that searched for track details on, a volume control, and displaying the length of all the tracks in the queue.

Eventually I brought the scripts together into a Chrome extension, then over time started adding more features like logging all the tracks played so you could browse charts and scrobbling to By the time I got round to blogging about it there were already more than 50 people using it, and at its height it was used by about 500 people - virtually everyone on the beta version of Listening Room. Those numbers are a fraction of the user counts of other pieces of software I’ve worked on - but even with this low number of users this was one of the most satisfying projects that I’ve ever worked on.

The Listening Room website shut down at the end of 2011 and the Qwantz Listens community went their separate ways, but many of us still follow each other on Twitter and interact from time to time. We all have happy memories of that time and the spontaneous community that sprang up overnight and then grew and evolved.

With a reunion planned for next week I’ve been remembering the experience of creating the Chrome Extension and trying to think through what made working on it so enjoyable. After all, if I can work out the magic formula then I can bring that to what we’re doing at Runway.

The key thing was building a piece of software that was widely used and appreciated by people in a community that I was part of. Every time that I released some update or another I got an instant hit of gratitude and I knew people were excited about it and spread word of it without any prompting from me. The encouragement and satisfaction that came from that can’t be underestimated. It meant that even after a long day of coding at work I was still excited about going home and working on the Chrome extension for a couple of hours. I looked forward to giving my time away for free.

Looking back I’m sure some of that came from the contrast it had with my day job, where I had very little customer contact, being sheltered from the noise of that interaction in order to enhance my productivity. Perhaps the isolation works for some people - I think it had a negative effect on my motivation in the long term.

Another contrast was in the release cycles. In my day job at the time we’d get a release out once a month if we were lucky. For the Chrome extension I was deploying updates at least twice a week, getting new features and fixes out there into peoples hands. The feeling of momentum and progress was great - small and nimble changes with a quick feedback loop.

Overall though it was the fact that it felt like the extension belonged to the community rather than me. Everyone suggested new features and improvements. Rather than it being me on my own it was a cooperation between everyone. It fitted in with the other community stuff like Hump Day Jams and contributed to building the community and making it a better and more enjoyable place for everyone. That’s probably the hardest thing to replicate, but it’s definitely what made it fun - doing it for something bigger than myself.

What about you? What piece of software has been the most fun to build? Why? Was it the team? Was it the audience? The process?

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Dear recruiters, here's how to tempt me

LinkedIn brings a flood of recruiters’ messages to my inbox, only some of them have a chance.

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Less Arseholes Please

A little rant about grammar pedantry.

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